Hire a leading UK-based
I help online stores increase organic revenue through technical SEO, collection & product page optimisation, and content strategy built for how people actually search and shop.
Whether you’re on Shopify, WooCommerce, Magento, or a custom platform, I’ll identify the SEO issues holding your store back and build a strategy that turns organic search into your strongest sales channel.
Ecommerce SEO Consultant
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Driving Increased Sales 📈
Ecommerce SEO is about increasing visibility for the products and categories that actually drive revenue.
I work with ecommerce brands to uncover missed search opportunities, improve how products and collections perform organically, and remove the technical and structural issues that hold stores back from scaling through search.
Over the past 15+ years, I’ve helped businesses ranging from growing online stores to global enterprise brands improve rankings, increase non-branded traffic, and generate stronger returns from SEO. My approach combines technical SEO, category strategy, internal linking, content planning, backlink acquisition, and search intent analysis to build long-term organic growth.
Whether you’re on an established ecommerce CMS or custom build, managing thousands of SKUs, expanding internationally, or trying to compete in a highly saturated market, I tailor the strategy around your business, your customers, and your commercial goals.
Ecommerce websites face SEO challenges that standard business sites don’t. If your organic traffic has plateaued or you’re losing ground to competitors, one or more of these issues is likely the cause.
Most ecommerce sites have hundreds or thousands of product pages with manufacturer descriptions copied from suppliers. Google treats these as low-value content and won’t rank them. Every product page needs unique, search-optimised copy that gives both users and search engines a reason to choose your page over a competitor’s.
Filters for size, colour, price, and brand can generate thousands of indexable URL combinations that waste your crawl budget and dilute your site’s authority. Without proper canonical tags, parameter handling, and crawl directives, Google spends its time on junk pages instead of your most important products and categories.
When your blog targets the same keywords as your category pages, they cannibalise each other and neither ranks well. A clear keyword map that assigns commercial terms to category pages and informational terms to blog content is essential for ecommerce SEO.
Products going out of stock or being discontinued can create broken internal links, 404 errors, and orphaned pages. Without a clear strategy for handling stock changes (redirects, soft 404s, or keeping pages live with alternatives), you lose the equity those pages have built.
Large product images, third-party review widgets, tracking scripts, and complex theme code slow your store down. Core Web Vitals are important for ecommerce websites, as slow pages kill conversion rates.
I work with online stores to fix the technical issues that suppress rankings, optimise the pages that drive revenue, and build content strategies that attract qualified buyers at every stage of the purchase journey.
Crawl budget optimisation, faceted navigation handling, canonical strategy, XML sitemap configuration, schema markup for products and reviews, and site speed improvements. I've audited hundreds of websites and know where ecommerce platforms leak traffic.
Keyword mapping across your full product catalogue. Unique, conversion-focused product descriptions. Structured data for rich results including price, availability, and reviews. Image optimisation and alt text strategy at scale.
Your category pages are often the highest-value pages on an ecommerce site. I optimise them for commercial keywords, structure the internal linking to support them, and add the right amount of content and backlinks to help them rank without hurting user experience.
Buying guides, comparison content, and how-to articles that capture customers at every stage, from initial research to final purchase decision.
Backlinks are critical to ranking well in search engines, and this is especially the case for ecommerce websites who need to rank before you get clicks and sales.
Google's AI Overviews and Shopping features are evolving and changing how people discover products. I help ecommerce brands optimise for AI-powered product recommendations.
Don’t Just Take My Word For It
“Itamar has been key in making site suggestions... a pleasure to work with; pro-active, responsive and very knowledgeable. Highly recommended!”
The most popular hosted ecommerce platform. My Shopify SEO services help stores generate organic traffic and revenue, working within Shopify's technical constraints to maximise what's possible.
Whilst less popular, many online stores use WooCommerce. I help WooCommerce sites fix plugin conflicts, speed issues, and content architecture problems.
As a more enterprise-grade ecommerce platform with complex architecture, Magento sites need experienced SEO support to handle multi-store setups, layered navigation, and large product catalogues.
For bespoke builds and headless CMS setups (Contentful, Sanity, Strapi, Next.js storefronts), I work with your dev team to make sure SEO is built into the architecture from the start.
How AI Is Impacting Ecommerce
The way people find and buy products online is changing quickly. AI agents can now browse, compare, and even complete purchases on behalf of users, without ever visiting your website.
OpenAI launched the Agentic Commerce Protocol (ACP), which powers shopping directly inside ChatGPT. Shopify, Etsy, and Stripe merchants are already enabled. Google followed with the Universal Commerce Protocol (UCP), backed by Shopify, Walmart, Target, and over 20 other partners, bringing agentic checkout to AI Mode and Gemini.
What does this mean in practice? AI agents don’t browse your store the way a person does. They pull structured product data, schema markup, and inventory feeds to decide what to recommend. If your product data isn’t clean and machine-readable, these platforms will skip you and show a competitor instead.
This is a new sales channel, and it’s growing fast. I help ecommerce brands get ahead of it by making sure your product feeds, structured data, and content are set up for both traditional search and the AI-powered shopping experiences that are already here.
The Entire Process 👇
I audit your store's technical health, product and category page optimisation, content gaps, internal linking, and backlink profile. Everything is benchmarked against your top ecommerce competitors.
I deliver an actionable roadmap that prioritises the fixes with the highest revenue impact first. No 100-page documents full of low-priority issues. I provide clear, ranked actions with expected outcomes.
I work with your developers, content team, and platform to make sure recommendations are executed correctly. This includes guidance, templates, and QA testing.
Monthly reporting on organic traffic, revenue, keyword rankings, and technical health. I continuously identify new opportunities and refine the strategy as your store grows.
Plenty of ecommerce SEO agencies will happily take a monthly retainer for blog posts and backlinks. The stores that win do something different: they fix the category architecture, build out the collections that match real demand, and make product pages that convert - because in ecommerce, the commercial pages are the strategy.
That's the work I do, directly, with 15+ years across Shopify, Magento and WooCommerce stores. If you're comparing agencies, compare them on this: who's talking about your categories, and who's talking about their content calendar?
Most ecommerce sites start seeing measurable improvements within 3-6 months, depending on the starting point, competition, and how quickly recommendations are implemented. Technical fixes (crawling & indexing, canonical issues, speed) often show impact faster than content and link building, which build momentum over time.
I work with Shopify, WooCommerce, Magento (Adobe Commerce), BigCommerce, and custom or headless setups. Each platform has its own SEO strengths and limitations. I tailor my approach to what’s technically possible on your specific platform.
It depends on whether the product is coming back. For temporary stock-outs, I recommend keeping the page live with a clear message and alternatives. For permanently discontinued products, I set up redirects to the most relevant category or replacement product to preserve ranking equity. The worst option is letting out-of-stock pages return 404 errors.
Yes. I have deep experience with hreflang implementation, multi-currency setups, localised content, and market-specific keyword strategies. I’ve built a free hreflang generator tool that thousands of marketers use for exactly this purpose.
Ecommerce SEO deals with challenges that standard business sites don’t face: large product catalogues, faceted navigation, stock management, comprehensive product schema, category page optimisation, and platform-specific constraints. It requires a specialist who understands these issues and knows how to solve them within the technical limits of your platform.
Ecommerce SEO pricing depends on the size of your product catalogue, the platform you’re on, and the scope of work needed. Monthly retainers for ecommerce SEO consulting typically range from £2,000 to £5,000+ depending on complexity. Get in touch for a tailored quote based on your store.
Yes. If you’re not ready for an ongoing retainer, I offer one-off ecommerce SEO audits that give you a full technical, content, and competitor analysis with a prioritised action plan your team can implement.
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