SEO Consultant

The main difference is who actually does the work. At most agencies, a senior person pitches you but a junior handles the day-to-day. As a freelance SEO consultant, I do 100% of the strategic work myself. You get 15+ years of experience applied directly to your project, not filtered through someone with two years in the industry. That said, if you need a large team for implementation at scale, an agency might make sense. I’m upfront about when that’s the case.

In London, experienced SEO consultants typically charge between £100-£250 per hour, or £2,000-£5,000+ per month on retainer. Pricing depends on scope, complexity, and the level of support you need. Less experienced consultants may charge less, but efficiency matters: a senior consultant will often identify and solve problems faster, which means better ROI overall. Get in touch for a tailored quote.

If you have in-house resource to implement recommendations, an SEO consultant is usually the most cost-effective option. You get senior strategic direction without paying a full-time salary or agency overhead. If you don’t have implementation resource, I can either support your team hands-on or recommend the right setup for your situation.

I typically work with SMEs, established brands, and agencies that rely on search for customer acquisition. If SEO needs to contribute to revenue and you want a senior consultant who takes ownership, we’ll be a strong fit. I work across ecommerce, B2B, SaaS, fintech, higher education, and professional services.

This is more common than you’d think. SEO is an unregulated field, and many businesses have been burned by providers who overpromised and underdelivered. But the channel itself works. Usually the problem was either the wrong strategy, poor implementation, or unrealistic expectations. I’m honest about what’s achievable and I won’t take on a project unless I believe I can deliver meaningful results.

AI Overviews, AI Mode, and LLMs like ChatGPT are changing how people discover businesses. I build this into every strategy: identifying where your brand appears in AI-generated answers, optimising content for AI citation, and adjusting reporting to track visibility across both traditional and AI-powered surfaces.

I’ve worked across ecommerce, B2B SaaS, higher education, fintech, DTC brands, and professional services. Each industry has its own competitive dynamics and I adapt my approach accordingly. If your sector isn’t listed, get in touch. I’ve likely worked with something similar.

This varies by scope, but a typical retainer includes ongoing strategy, technical monitoring, content recommendations, reporting, and regular consulting calls. Some clients also include implementation support. I’ll scope this out clearly before we start so there are no surprises.

Yes. While I’m based in London, I work with clients across the UK and internationally. SEO consulting is delivered remotely by default, with in-person meetings available for London-based clients.

No reputable SEO can guarantee specific rankings because there are too many variables outside anyone’s control. What I can guarantee is that I’ll apply 15+ years of experience, use proven strategies, provide complete transparency on what I’m doing and why, and focus exclusively on actions that I know have a track record of driving results.