Blog

E-E-A-T explained by someone who presented it on Moz's Whiteboard Friday - and the practical quick wins that actually improve it.

An honest breakdown of SEO pricing in the UK - what freelancers, agencies, and consultants charge, what affects the price, and what you should expect for your money.

A practical SEO migration checklist covering everything you need to do before, during, and after a website migration to protect your rankings.

AI Overviews are reshaping Google search. Here's how I optimise content to get cited inside the AI answer itself - and keep earning clicks from it.

The Search landscape is changing with recent AI-powered tools like OpenAI’s SearchGPT. While Google dominates, SearchGPT offers ad-free, direct answers. Could this new approach be the future of search?

Want to generate, debug and scale schema markup using AI? Here are some useful ChatGPT prompts that you can use to do just that!

Learn how to strategically remove irrelevant or underperforming pages, optimise relevancy, and elevate user experience with content pruning.

My honest take on the digital marketing trends worth acting on - AI search, social search, influencer marketing, and first-party data.

Learn my simple and effective image SEO process to ensure your website’s images are fully optimised.

SEOs often get tunnel-vision when it comes to keyword research. Find out how keyword pioneering in SEO can help you keep ahead of the competition.

Find out about a white hat SEO technique that has helped increase my site’s referring domains by 553% within one year.

Digital PR and SEO go hand-in-hand, and it’s more important than ever to understand how it can help your website rank higher on Google.

I used GPT-3 to generate an interview with Google about SEO. What secrets will Google share about its algorithm?

I've been making YouTube videos since 2008. This guide covers everything I've learned about ranking higher on YouTube - keywords, titles, thumbnails, Shorts, engagement and the AI era.

Reddit can be a goldmine for marketers - if you respect how it works. My guide to subreddit research, self-promotion rules, tools and advertising on Reddit.

I wish I’d have known these SEO tips when I first started!

Seven affiliate marketing mistakes I see beginners make time and time again - from picking the wrong niche to hiding who they are - and how to avoid them.

Did you see the featured image? Don’t let that be you!

Maximise your traffic by repurposing content in 11 proven ways, from video and podcasts to ebooks and AI-assisted repurposing.

Your competitors are doing it - so why aren’t you?

Don’t assume that a top 10 organic ranking makes you visible on the SERP.

If you’re going to build links, you’ve got to do it right!

Keyword stuffing, ridiculous images, emojis… These listings have it all!

What brand management means for organic growth: branded demand, E-E-A-T, and why strong brands keep winning in Google and AI search.