SEO Training London
Get in touchIf you want your team to genuinely understand SEO - not just follow a checklist someone handed them - I can help. With 15+ years in SEO, I’ve trained in-house SEOs, freelancers, and university students and professors, and I cover every SEO discipline in plain, practical terms.
The tests and experiments I’ve run over the years have taught me what actually moves rankings and what only looks like progress - and that's exactly what I teach, so your team never wastes time on techniques that don't work.
- 100+ brands helped
- £20M+ added revenue
- Published author & SEO speaker
Trusted by 100+ brands including:
Logos belong to their respective owners. Experience from collaborative SEO work.
SEO Training
Driving Confident Teams 📈
What does your SEO training involve?
Technical SEO Training
How search engines crawl, render and index your site - and how to spot what is holding it back. We work through crawl budget, indexation, site architecture, internal linking, Core Web Vitals and JavaScript rendering, so your team can diagnose technical issues instead of guessing.
On-page SEO Training
Targeting the right keywords is where on-page SEO starts. Your team learns keyword research grounded in search intent, then how to turn it into title tags, headings, metadata, internal links and content that actually earns the ranking.
Off-page SEO Training
Does Google trust your site? We cover link building that stands up to scrutiny, strengthening your E-E-A-T signals, and the fundamentals of anchor text, outreach and digital PR - without the tactics that get sites penalised.
Local SEO Training
Local visibility is its own discipline. Your team learns how to set up and optimise a Google Business Profile, build and clean up local citations, keep NAP data consistent, and win visibility in the local pack.
YouTube SEO Training
Want to rank on the second-largest search engine in the world? We cover channel and video optimisation, and how to work with YouTube's ranking signals of relevance, engagement and watch time to get your videos found.
And lots more...
From how search engines actually work to choosing the right SEO tools and managing a strategy over time, I build a bespoke training plan around your team's real gaps - not a fixed, off-the-shelf syllabus.
Why choose me for SEO Coaching?
Plenty of people teach SEO, but a lot of them stopped testing years ago and still teach tactics that no longer work. I run experiments constantly and stay on top of what actually moves the needle, so what I teach is current - not recycled from an old blog post. If you want a feel for my style first, my YouTube channel is full of SEO training for marketers.
I have taught people from every background, from in-house teams to university students and professors - including a hands-on SEO workshop I delivered at Brunel University London.
My training is genuinely hands-on. I go at your pace, make sure you fully understand every concept before moving on, and leave room for questions and notes as we go. Then we apply it directly to your own website, with my feedback, so you can see the concepts working rather than just hearing about them.
Don't take my word for it!
“Not only did he manage to dole out golden tips on tailoring HARO outreach and on structuring our workflow, he was also excellent in getting my team revved up about a link building strategy they had felt a bit insecure about.”
In House SEO Training
A lot of my clients have in-house SEO or marketing teams who want to get sharper. I'll up-skill them until SEO stops feeling like guesswork and starts feeling like something they own - and yes, the honest goal is for them to get as good at this as I am. Delivery is flexible: remotely over Zoom, Google Meet or Microsoft Teams, or in person at your office if you'd rather I came to you.
As a London SEO expert, I genuinely enjoy helping other people get better at this. If you want to talk through how I could build up your in-house team, hit the button below and let's jump on a call.
SEO Training FAQ
How long does an SEO training session last?
Most sessions run for either one or two hours, depending on how much ground the topic needs. Two hours tends to work best for meatier areas like technical SEO, where we can cover the theory and then apply it live on your site.
How many SEO training sessions do I need?
It depends entirely on where your team is starting from and how much you want to cover. As a rough guide most clients settle on around 10 sessions across the core disciplines, but some need only a few and others build a longer programme - I'll recommend a plan once I understand your goals.
Where would the online SEO training sessions be held?
Whichever platform your team already works in - I run remote sessions over Zoom, Google Meet or Microsoft Teams, and I'm happy to use another tool if you'd prefer. Sessions are screen-shared and interactive, not a one-way webinar.
Do we get a certificate after the SEO training sessions?
No - I don't hand out certificates. The goal is for your team to come away genuinely more capable, and the way to measure that is what they can do on your own site once the sessions finish.
Get in touch
Send me a message and I’ll reply within 24 hours